Warner Bros. Interactive acquires the Game Developer Turbine Inc May 6, 2010Posted by pcgamesmagazine in pc games magazine.
Tags: game industry 2010, turbine, warner bros
Warner Bros. Interactive acquires the Game Developer Turbine, Inc
It is the largest online pc game developer in North America.
Warner Bros. Interactive has confirmed the acquisition of private study, online pc mmo game developer; America’s largest publisher: Turbine Inc., although at present they have not indicated on the securities will develop or form that will work with their new owners.
Turbine is the leading online entertainment and a strategic element for Warner Bros. as we continue to expand our games portfolio and our development capabilities, “said Kevin Tsujihara, president of Warner Bros. Home Entertainment Group. “Turbine’s experience in online game development will help us create new products online and will open the doors to new markets and new forms of contact with consumers.”
Founded in 1994 and most of its operations in Boston, Turbine has created some of the most popular and exciting online pc gaming worlds such as Dungeons and Dragons Online: Eberron Unlimited, the game massively multiplayer online role-playing (Massive Multiplayer Online Role Playing Game – MMORPG) Lord of the Rings Online, the first and only MMORPG based on the books of JRR Tolkien. Warner Bros. owns the rights to games of The Lord of the Rings, with the exception of massively multiplayer online games. Now, all franchise rights to The Lord of the Rings will be consolidated under Warner Bros.
“We were evaluating how to expand access to our online universes to reach new markets and more players,” said Jim Crowley, president and CEO of Turbine, Inc. “This transaction is very important to us because it will help us expand globally well as allowing us to continue creating online games expected by our loyal fans. ”
In addition, the acquisition of Warner Bros. Turbine offers access to copyrighted digital platform that will allow a direct relationship with consumers and dynamic, robust and vibrant merchandising opportunities of e-commerce features to online pc gaming. Turbine also developed a social platform that can integrate their own online communities with other social networks. Outside of the battlefield games, these platforms are a unique opportunity for other business lines Warner.
“Turbine is recognized globally for its industry-leading technology, graphics and great ability to create and manage massive online worlds that gamers love,” said Martin Tremblay, president of Warner Bros. Interactive Entertainment. “The Lord of the Rings Online and Dungeons & Dragons Online have been great successes of Turbine and we are excited to work with its large development team to continue to create critically acclaimed online games.”